Paul DaviesHead of Marketing, YospacePaul Davies is the head of marketing at Yospace Latest articles by Paul Davies The 2026 World Cup Is Already Breaking Advertising Records—But a Bigger Opportunity Lies Ahead By Paul Davies published 24 June 26 The next wave of Dynamic Ad Insertion (DAI) promises to improve the viewing experience and create entirely new forms of inventory and measurement Insights Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Clear-Com FreeSpeak Cell Successfully Tested by RTL Deutschland2Tegna Elevates Four Executives to Senior VP3NAB Updates FCC on ATSC 3.0 Alerting Advances4Mobile Television Group Launches MTVG Full-Stack Production Platform5Mediaproxy Names Heartland Video Systems Exclusive U.S. TV Market Partner
The 2026 World Cup Is Already Breaking Advertising Records—But a Bigger Opportunity Lies Ahead By Paul Davies published 24 June 26 The next wave of Dynamic Ad Insertion (DAI) promises to improve the viewing experience and create entirely new forms of inventory and measurement
