TBS to Use Scientific Atlanta Gear to Deliver Signal Over MPEG-4

November 17, 2006
Cable programming provider Turner Broadcasting System Inc., a Time Warner company, has chosen Cisco Co.'s Scientific Atlanta MPEG-4 D9034 encoder to provide MPEG-4 signals for telecom companies.

Scientific Atlanta's standard-definition MPEG-4 systems using its D9034 encoders will be installed at Turner Broadcasting's Techwood campus and CNN Center in Atlanta to provide signals for CNN, CNN Headline News, TBS, TNT, Cartoon Network and Turner Classic Movies. MPEG-4 advanced compression technology helps telecom operators deliver more channels simultaneously to the home while saving bandwidth and without compromising video quality. The Scientific Atlanta system can also mix both MPEG-2 and MPEG-4 signals in one transport stream; and provide both MPEG-2 and MPEG-4 content from the same transponder.

"Turner Broadcasting is pleased that by the end of the year, it will be able to provide five of our popular cable television networks to licensed operators in an IPTV-compatible format," said Mike DeHart, vice president of domestic distribution for Turner Network Sales (TNS). "We're responding to the need of small operators to find a cost effective alternative to re-encoding and a method to receive the Turner networks in a compatible format."

Scientific Atlanta was also recently recognized by the Consumer Electronics Association as an International CES Innovations 2007 Design and Engineering Awards Honoree for its MPEG-4 HDTV advanced compression encoder (Model D9054). The Scientific Atlanta D9054 provides bandwidth maximization technology to support advanced services and accelerates customers' ability to launch new or expanded customer-driven services such as HD and VOD.

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