Nokia Launches Mobile TV Trial in U.K.
September 27, 2005
Nokia said that popular U.K. programs will be available on Nokia 7710 DVB-H equipped "smartphones" in a trial scheduled to start in Oxford, England next week. In the Nokia press release, Mark Selby, Nokia's vice president for sales, multimedia, said, "The Oxford trial is an important step in the roll out of mobile broadcast TV, building on the recent successful trial in Helsinki, Finland. Consumer reaction and usage patterns will help the broadcast and mobile industries understand what content viewers want to see on this exciting new technology. The Oxford trial will add valuable new research and it will be followed by multiple trials in Europe, Asia and America. Nokia is pleased to be working with O2, Arqiva and the many content producers participating in this trial."
Arquiva (formerly NTL) is providing the DVB-H transmitter network, aggregating the content and operating the trial service. The service is being offered to up to 400 O2 customers. O2 PLC has 100 percent ownership of mobile network operators in three countries - the U.K., Germany and Finland.