HBO Asia Taps Orad

August 8, 2007
HBO Asia is using Orad 3DPlay channel-branding systems for its channels across the Asia-Pacific region.

HBO Asia has begun to implement nine 3DPlay systems and will implement 3DPlay for all five of its channels — HBO, HBO Signature, HBO Hits, HBO Family and Cinemax — across the region.

The 3DPlay system allows HBO Asia to run multiple compressed video clips in their native resolution.

"Not only are we very pleased with 3DPlay's capabilities and its incredibly short implementation period, we are particularly impressed with Orad's ability to maintain our exact look and feel, thereby strengthening our branding even more," stated Vincent Teo, senior vice president for technology and operations at HBO Asia.

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