FLO TV Expands Coverage
April 3, 2009
Qualcomm's FLO TV announced on Wednesday that it had expanded its coverage in 16 markets—Baltimore/Washington, D.C.; Chicago; Austin, Dallas and San Antonio, Texas; Jacksonville, Fla.; Kansas City, Mo.; the greater Los Angeles area; New York City; Oklahoma City; Orlando, Fla.; Pittsburgh and Reading, Pa.; Phoenix; and St. Louis—and is providing first-time coverage to Atlantic City, N.J., Greensboro, N.C. and Wilmington, Del.
FLO's announcement said that consumers are watching more mobile TV, and noted that industry analysts project mobile TV viewership in North America to grow from an estimated 12.7 million users in 2009 to more than 93 million by 2013. Survey results issued Wednesday by Harris Interactive and FLO TV found that 62 percent of the consumers surveyed said they either watched, or would watch, mobile TV while traveling. Also, 41 percent said the watch, or would watch, while commuting between home and work. And 45 percent of the respondents who watch, or would watch, mobile TV said they used, or would use, the service for entertainment purposes.
FLO TV experienced viewership increases of 80 percent or more during the recent Presidential Inauguration, the 2008 summer Olympics and the most recent U.S. Open golf championship.