DTT STBs Ready for 'Blast Off'

July 13, 2005
The worldwide retail value of all Digital Terrestrial TV (DTT) set-top boxes will "blast off" during 2006, and surge to more than $10 billion by 2009, according to a recent research report from In-Stat. Perhaps surprisingly, the current world leader in consumption of HD DTT boxes is Australia --with North America coming in second.

Europe has been the unit "shipment and market value leader" for several years, and In-Stat says it's poised to become the long-term dominating force if the 2006 World Cup Football (soccer) tournament starting next spring provides a widespread incentive for purchasing new DTT products, as is generally expected. Japan and China also have emerging markets for DTT STBs that also support HD.

In-Stat said the big trend in the emergence of DTT STBs will be built-in PVR (or DVR) functionality because multi-function digital recording provides an added convenience--perhaps soon bordering on necessity--for end-users who need to navigate ever-expanding and sometimes complex layers of programming services.

Related Articles

NBC Sports Readies Periscope for Belmont Draw

Panasonic Kicks Off 2015 Product Roadshows

PacTV Readies London Facility with New Broadcast Studio

Receive regular news and technology updates.
Sign up for our free newsletter here.