Broadcom and RaisingSun Collaborate In Chinese “TV-On-A-Chip” DTV Project
November 30, 2007
Semiconductor company Broadcom and RaisingSun Digital Video Technology Co., both located in Shanghai, China, this week announced their joint efforts to provide the first complete DTV solution for China’s TV market.
By combining Broadcom’s television-on-a-chip platform (BCM3560/BCM3563) and RaisingSun’s iTVWare middleware TV set, manufacturers will be able to develop affordable DTV sets for the Chinese market supporting all of the country’s TV standards. The companies expressed their opinion that no other solution provides “all-in-one compliance” with China’s DTV standards.
“By working with RaisingSun, Broadcom is the first company to provide a highly integrated, yet flexible time-to-market solution for China’s DTV market,” said Stuart Thomson, director of product marketing for Broadcom’s DTV line. “With RaisingSun’s middleware optimized for the Chinese DTV market and our BCM356x series platform, the complete solution eliminates large upfront investments in engineering, field testing and standards compliance testing, enabling Broadcom to be well positioned as the technology and integration provider for China’s DTV requirements.”
Peter Zhu, general manager of RaisingSun, said that his company selected the Broadcom TV-On-A-Chip product due to its high level of integration, high quality of video and “rich functionality.”
He added, “We look forward to continuing our collaboration with Broadcom to meet the requirements of the Chinese digital TV market.”
As I reported in TV Technology last year, Chinese DTV standards include both single carrier and multiple carrier transmission modes. Broadcom’s BCM3560 product web page notes the chip supports 8-VSB, NTSC and QAM modulation but doesn’t list multiple carrier modulation such as OFDM as an option.