Cloud-enabled production enables hyper-specialized channels, more monetization.
IBC2019, 13-17 September, Stand 7.A05: Pixel Power has today announced it will be adding uncompressed IP playout capability, based on the SMPTE ST 2110 family of standards, to its already well established StreamMaster playout technology. The development comes as a natural progression of incorporating new standards within its software defined technology platforms: StreamMaster Media Processing and Gallium Workflow Orchestration. Like all StreamMaster and Gallium functionality, SMTPE ST 2110 will be supported as software solutions whether on-premise or virtualized in a data centre.
ONE Media president and Sinclair VP of Advanced Technology discusses ATSC 3.0's potential and how virtualization will impact future standards.
The forthcoming update includes a new Visual Logic feature and an Unreal4 plugin
AT&T is launching beta tests of a new software-forward “next-generation” video platform that delivers many of the features a virtualized distribution architecture—4K, cloud DVR, several live channels and 30,000 titles on demand in this case—across “satellite, mobile or your own wired internet connection.”
As we look beyond 2020 we can see a world where a cloud utility model will turn broadcasting into a software driven business—often with the leading broadcasters becoming Broadcast Orchestrators in a larger eco-system.
You’re telling me what? That the media facility of the future rests on a programmable chip?