TV Ads

Latest about TV Ads

Three youth sitting on a couch (Photo by Ute Grabowsky/Photothek via Getty Images)

Study: Younger Viewers More Distracted But More Receptive to Ads

By George Winslow Published

Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content

Analysis
Young adults watching TV

Hub: Younger Viewers More Receptive to Ads on Streaming Services

By Tom Butts Published

RESEARCH Reasons cited include tighter budgets, shorter and less frequent ad breaks

RESEARCH
Latinx/Hispanic family

Report: Ads on Spanish-Language Networks Outperform English-Language TV

By George Winslow Published

Ads on the Spanish-language networks were 31% more effective in the past year according to EDO

Insights
Money

TV Ads Produced Biggest Bang for the Buck in Battleground States

By George Winslow Published

The ads also helped boost voter turnout and TV local news was cited as the most trusted news source

Business
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Comcast Spotlight Introduces Instant IMPACT for Local TV Ads

By Michael Balderston Published

Measures performance of ad campaigns and provides insight.

Business