Latest about standards
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats
STANDARDS Partners’ proof-of-concept for next-generation video coding technology positively evaluated by the ITU-T Video Coding Experts Group and the ISO/IEC Moving Picture Experts Group (MPEG)
OPINION The value of openness is measurable in reduced cost, increased agility, and decreased risk
Opinion Industry veterans Preston Padden and Mark Aitken share their views on which standard should drive future of U.S. television
STANDARDS Move begins the official standardization process for an open-source common control plane
Their strategic alliance will promote the adoption of industry standards in advertising data and operational workflows
Standards While the rollout of SMPTE ST 2110 has dominated technical standards discussion, there are plenty of new developments in the pipeline
Early bird special pricing is available June 10-July 31 for the October summit
