pay TV penetration

By 2028 only 27% will only subscribe to pay TV without a streaming services, way down from the 82% that only had pay TV services in 2015

Findings from the latest Leichtman Research Group also show that one third of respondents, many of them younger, have never had a pay TV subscription

As consumers move to streaming services, pay TV operators launch their own OTT offerings, according to Parks Associates

The number of streaming subs per home jumped from 2.1 to 3.0 in 2021 according to an Altman Solon survey predicting further large pay TV declines

Churn is rising as consumers are now spending $75 a month for streaming services, up $26 from last year

Pay TV revenue will drop to $53B in 2027, about half of what it was in 2014, according to Digital TV Research