Latest about pay TV penetration
Survey: Pay TV Penetration Falls to 40% in U.S. Hispanic Homes
That is down from 60% penetration in 2023 according to a new Horowitz study
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
Less Than a Third of U.S. Homes Will Have a Traditional Pay TV Video Service by 2028
Cord-cutting accelerates as penetration will drop from only 42% in 2023 to 32% in 2028 according to GlobalData
Omdia: More Homes Bundling Pay TV/Streaming Services
By 2028 only 27% will only subscribe to pay TV without a streaming services, way down from the 82% that only had pay TV services in 2015
U.S. Households With Live Pay-TV Service Subscriptions Declines To 66%
Findings from the latest Leichtman Research Group also show that one third of respondents, many of them younger, have never had a pay TV subscription
Pay TV Subs To Decline To 77M By 2024
As consumers move to streaming services, pay TV operators launch their own OTT offerings, according to Parks Associates
As Streaming Subs Surge, Live Sports & News Drive Pay TV Retention
The number of streaming subs per home jumped from 2.1 to 3.0 in 2021 according to an Altman Solon survey predicting further large pay TV declines
