Operative Media

Latest about Operative Media

Logo

Operative Announces New AOS Services Platform for Media Monetization

By Tom Butts published

PRODUCT New services platform transitions Operative's AOS architecture into modular, foundational services to better support AI-driven capabilities for enterprise media

PRODUCT
Ad Tech

Broadcasters See More Potential in Programmatic Advertising

By Kevin Hilton published

‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’

Trends
Operative Media CEO Mike Napodano

Operative Media Names Mike Napadano as CEO

By Mike Demenchuk published

People Former Disney ABC Television CTO will lead ad-tech firm

People
Stock

Operative, Imagine Communications Partner on Unified Ad Tech Solution

By George Winslow last updated

The companies will offer media companies a solution unifies and automates tv media sales and execution

Business
Sinclair Broadcast Group

Sinclair Partners With Operative Media to Change How Media Is Transacted

By Phil Kurz last updated

The move combines Sinclair’s broadcast and digital inventory to enable impression-based buys

Business
null

SintecMedia Acquires Operative Media

By Michael Balderston published

Francisco Partners portfolio company SintecMedia has announced that it has acquired digital advertising business management provider Operative Media, Inc.

Business