Nielsen's The Gauge

Football boosts traditional TV viewing; Netflix hits a new platform record

Streaming Total TV viewing was up 4% compared to November as streaming viewing increased by 9%

Nielsen: Streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares

Sports and scripted dramas lift broadcast to third consecutive month of growth and largest share of TV since January according to Nielsen’s The Gauge

Amazon-owned platform exhibits the highest monthly growth among streamers, boosted by ‘Thursday Night Football,’ ‘Rings of Power’

Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled

YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%

Disney+, Tubi, Netflix and Max each exhibited double-digit monthly usage growth as broadcast and cable lost share

FAST platforms rise to more than 4% of overall viewing

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge