Nielsen's The Gauge

TV viewing in December was up 2% and was the second highest month of 2023 but broadcast viewing fell, according to Nielsen's The Gauge

Broadcast’s share of the TV audience grew for the fourth consecutive month in November while cable and streaming lost share according to Nielsen’s The Gauge

The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023

Broadcast gained audience share while streaming lost share for the second consecutive month

Broadcast and cable bounced back to more than 50% of total TV usage in August according to Nielsen

Broadcast declines to 20%

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

Younger viewers contribute to streaming's record high of 37.7%

Roku Channel hits a record 1.1% share as total TV usage declined for the fourth straight month, according to Nielsen's The Gauge

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge