Nielsen's The Gauge

Live Sports drove broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+

Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable

Disney and Fox both increased their share of total TV viewing with the start of football season

Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May

As streaming grew to 47.3% of TV viewing, broadcast accounted for only 18.4% and cable just 22.2% according to Nielsen's The Gauge

Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal

Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge

RESEARCH Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies

Streaming hit 43.8% of TV viewing while broadcast fell to 20.5%, per Nielsen’s The Gauge

Streaming’s share rose even though Super Bowl Sunday was the second most-watched day of TV in the history of monthly reports from Nielsen’s The Gauge