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Research: Half of CTV Users See the Benefits of Staying in the Same Product Ecosystem
New data from Parks Associates highlights the importance of being able to navigate easily between CTVs and other devices
Many Streaming Service Subs Are Unhappy with the User Experience
Three-in-five complain about the difficulty of finding content on streaming platforms according to an Accenture report that says aggregated services looking more like cable TV may be the future
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