Mixed Reality

Latest about Mixed Reality

Matchbox recently shot a commercial for the Polestar 2 EV in its Magicbox “SuperStudio,” using its advanced virtual production tools.

Hybrid Uses of Virtual Production Take Hold Industry-Wide

By Fred Dawson published

Resistance in professional production ranks is giving way to enthusiastic embrace

Virtual Production
Pixabay

Global Virtual Reality Shipments Totaled Nearly 10 Million in 2024

By TVT Staff published

Research Increase represents year-over-year jump of 8.8%, TrendForce reports

Research
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CNN Enters Mixed Reality World Via Magic Leap

By Michael Balderston published

Viewers can interact with live TV, CNN shows, originals and films.

Business
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SMPTE2018: What Autonomous Vehicles Mean for the Future of Media and Entertainment

By Phil Kurz published

Deloitte's Richard Merchant on the myriad opportunities technologies like AI and mixed reality can provide for media companies to create new content and experiences.

Events