local TV ad revenue

Latest about local TV ad revenue

BIA Advisory Services

BIA: Local TV Revenues Hit $19.7 Billion in 2020

By George Winslow published

Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts

Business
family watching TV

MRC: Nielsen Undercounted Local TV Viewing

By George Winslow last updated

Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue

Business
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BIA Drops Local Ad Revenue Estimate to $140B

By Michael Balderston published

Estimate in April was $144.3 billion

Business
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National TV Ad Market to See 13% Dip, Per MAGNA

By Michael Balderston published

Projects a rebound in 2021

Insights
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BIA Lowers Local TV Ad Revenue Projection to $18.5B

By Michael Balderston last updated

Despite pandemic, still an increase over 2019

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