Digital Ad Ratings

Latest about Digital Ad Ratings

Roku

Roku Adds Nielsen DAR Audience Guarantees to OneView

By George Winslow last updated

OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said

Business
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Nielsen’s YouTube Mobile App Measurement Expands Globally

By Michael Balderston published

Advertising measurement service added to 26 markets.

Business