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White House

Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5

By George Winslow published

$2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says

Business
Money

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck

By Tom Butts last updated

Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Business
campaign dollars

Survey Shows Majority of Voters No Longer Subscribe to Traditional TV

By Tom Butts published

'Campaigns need to dramatically rethink how they reach voters in the closing weeks'

Trends
campaign dollars

TVision: Swing Voters More Engaged with Mid-term Ads

By Tom Butts published

Consulting firm analyzes who will pay the most attention to the more than $2B in campaign ads during the political campaigns

Insights
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Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz published

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

Insights
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

Business