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Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5
By George Winslow published
$2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
By Tom Butts last updated
Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Survey Shows Majority of Voters No Longer Subscribe to Traditional TV
By Tom Butts published
'Campaigns need to dramatically rethink how they reach voters in the closing weeks'

TVision: Swing Voters More Engaged with Mid-term Ads
By Tom Butts published
Consulting firm analyzes who will pay the most attention to the more than $2B in campaign ads during the political campaigns
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