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Campaign Ads

Money
Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV
campaign dollars
Survey Shows Majority of Voters No Longer Subscribe to Traditional TV 'Campaigns need to dramatically rethink how they reach voters in the closing weeks'
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TVision: Swing Voters More Engaged with Mid-term Ads Consulting firm analyzes who will pay the most attention to the more than $2B in campaign ads during the political campaigns

Latest about Campaign Ads

Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz published 5 August 19

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published 8 November 18

Local broadcasters reap biggest windfall, digital experiences biggest increase.

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