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Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029 82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Nielsen’s new The Ad Supported Gauge
Nielsen: Most TV Viewing Is On Ad-Supported Services Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing
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Deloitte: TV Antenna Comeback Continuing in 2020

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