Ad-supported Video Platforms

RESEARCH Reasons cited include tighter budgets, shorter and less frequent ad breaks

82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.

Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing

Some new and old technology will be major factors in next year’s television landscape.