ad revenue

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SANTA CLARA, CALIFORNIA - FEBRUARY 08: Devon Witherspoon #21 of the Seattle Seahawks forces a fumble against Drake Maye #10 of the New England Patriots during the fourth quarter in Super Bowl LX at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
Study: NFL Ad Revenue to Hit a Record $6.3 Billion

By George Winslow Published

That is a 8% pop from the $5.9 billion in ad revenue for NFL games last season, according to Guideline

Business
Money
S&P: TV-Station Advertising To Grow 14% to $24.95 Billion in 2024

By George Winslow Published

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion

Business
money
U.S. Podcast Advertising Revenue to Hit $4B by 2024

By George Winslow last updated

The IAB study reports that podcast ad revenue will exceed $2B in 2022

Business
money
Pew: Local TV Retrans Fees Negate Ad Revenue Losses Caused by Pandemic

By Michael Balderston Published

TV news media ad revenues were up in Q2 2020, study finds

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National TV Ad Market to See 13% Dip, Per MAGNA

By Michael Balderston Published

Projects a rebound in 2021

Insights
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Report: Local OTA Ad Revenue Expected to hit $20.8B

By Michael Balderston Published

Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.

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Report: Political Ads, Olympics to Keep Broadcast TV Stable

By Michael Balderston Published

In reflection of the seventh consecutive year of U.S. economic growth, Moody’s Investors Service forecasts a stable environment for the U.S. broadcast industry.

Business
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TV Station Ad Revenue to Grow 3 Percent Through 2022, Kagan Says

By Broadcasting & Cable Published

Television station ad revenue is expected to grow at a 3 percent compound annual rate over the next five years, according to a new report from Kagan.

Business