4A's Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes VAB, 4A’S Join ANA's Cross-Media Measurement Initiative The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Rogers Inks Agreement to Deploy Comcast’s Products and Technologies2NextGen TV Launches In Portland, Maine3Mattel to Launch First FAST Channels on Samsung TV Plus4NAB Board Election Results Announced5Amagi Names Richard Perkett Chief Product Officer