WWTV-TV in Cadillac, MI, is installing an end-to-end digital production environment for news creation, storage, and playout from Avid Technology.
The CBS affiliate is replacing its tape-based systems with the all-digital system to improve overall operating efficiency and real-time, simultaneous access to content.
Transitioning from an all-tape to all-digital production environment requires a substantial overhaul of infrastructure and workflow capabilities, according to station general manager Bill Kring.
The new workflow is intended to provide the station with improved speed to air for its news content. It also will provide the quality the station is seeking as it transitions to the next generation of digital news coverage and broadcast, he said.
WWTV's new end-to-end production environment consists of the Avid Unity for News shared-storage system with MediaManager software; seven Avid NewsCutter XP systems and a NewsCutter Adrenaline nonlinear news editing system for craft news editing; the Avid iNEWS newsroom computer system for automation; MediaStream for commercial playout; and an Avid AirSpeed video server for news ingest and playout.
WWTV currently uses an Avid Media Composer Adrenaline and Avid DS Nitris system for editing promotions and long-form features.
For more information, visit www.avid.com.
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