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WEHT turns to Subchannel TV

WEHT NEWS 25, the Gilmore Broadcasting station in Evansville, IN, has selected CGS Subchannel TV for its 24-7 digital content channel.

Subchannel TV, a hardware and software solution that enables stations to display weather and news information on their secondary digital channels, gives NEWS 25 the ability to generate and keep all of the revenue, while at the same time updating viewers of news, weather and school closing information.

With Subchannel TV, stations can choose to focus on weather or a more complex multi-ticker look to include school closings and news headlines. The squeezed video content is controlled by the station and can be used to air newscast repeats, weather radar, commercials or general programming.

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