Virgin Group introduces portable music player

This new competitor in the growing portable music file field reflects the growing demand for music in the wake of a four-year sales slump
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The consumer electronics arm of the Virgin Group is introducing a new 5GB hard-disk portable music player, joining an increasingly crowded product space.

The slim Virgin Player is smaller than a deck of cards. At $249, it is slightly larger than an iPod Mini and has 20 percent more storage. The marketing plan pits it directly against the iPod family of music players.

The trend continues to validate downloaded content as a meaningful music distribution channel.

For more information, visit www.virgin.com.

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