NEW YORK—A look at May 2017 TV trends from Pivotal Research Group showed that consumption via internet-connected devices rose by 47 percent from 2016 numbers, bringing the total to 12 percent of total TV use among 18-49 year olds on a total day basis. These results show that traits of digital—like greater viewer control and flexibility—have come to redefine the viewer experience in a rapidly growing OTT framework. Jacqueline Corbelli, CEO, founder and chairman of BrightLine asks what’s next in the TV viewing evolution?
To read the full article, visit TVT’s sister publication B&C.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Tech. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.