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SysMedia, a specialist in content management and production systems for interactive TV, teletext and subtitling, has been contracted by the UK’s Sky Interactive to supply core infrastructure technology for the launch of Sky’s new look Sports Betting Zone.

Sky’s Sports Betting Zone delivers up-to-the-minute sports news, results and statistics as well as access to the major bookmakers offering interactive betting services on the Sky platform. Sky viewers can access Sports Betting Zone via Sky Active or The Betting Zone on the interactive main menu.

SysMedia was contracted to expand the capabilities of its digital interactive content production and management system – Plasma Gold — to integrate editorial content within the service using Sky’s Microbrowser technology.

Journalists and content producers can now use a single, user-friendly interface to enter content for publishing to multiple platforms, reducing training time and increasing productivity.

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