Red Bee gains contracts for subtitling, playout and innovative sports graphics

UK broadcast services provider Red Bee Media has signed a five-year contract to provide captioning services for Australia’s Seven Network. Provision will rise to 6000 hours per year by 2010.

Red Bee Media will play out UK channel five’s new channels, five life and five US. Red Bee Media already provides disaster recovery, signing and audio description services for five. The new channels will be played out from Red Bee Media’s Broadcast Centre in West London.

In another FIFA story, Red Bee has sold Piero to Sky Italia, TV Globo and Hong Kong Cable to enhance World Cup coverage. The Piero technology places pictures of real players into a virtual stadium, where it is possible to view and analyze play from different angles in animated sequences. It is the only technology of its kind with a seamless transition between original footage and a virtual stadium. Offside, forward passing and other offenses can be seen from the best angle for analysis — even if the play has not been captured at this angle.

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