Pathfire licenses digital content delivery technology to Telestream

The integrated solution brings workflow automation to television stations
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Pathfire has signed a licensing agreement with Telestream to allow the company to integrate Pathfire-delivered advertising content into Telestream FlipFactory TrafficManager automation applications.

The integrated solution streamlines broadcast workflows by automating ingest and retaining advertising content in digital format from delivery to air. The agreement enables the seamless movement of Pathfire-delivered advertising content and metadata throughout broadcast facilities, eliminating manual retrieving, reviewing and processing of ad content for play to air.

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