Atlas and SeaChange have formed a relationship to co-develop a comprehensive advertising campaign management solution for on-demand television.
Atlas launched Atlas On Demand, a new division focused on providing advertising campaign management and measurement solutions for VOD.
The Atlas On Demand and SeaChange collaboration enables advertisers to tap the on demand advertising opportunity with an automated set of campaign management and reporting tools, integrated with on demand platform. The technology addresses the full range of the on-demand lifecycle, in turn meeting the needs of advertisers, programming networks and television operators.
SeaChange's VOD system — a comprehensive platform incorporating its MediaCluster servers and end-to-end automation software — enables broadband operators to deliver on-demand programming services.