Broadcast Networks creates interactive test facility for ITV

The UK broadcaster will use the facility to monitor interactive advertising services.
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A view of the facility Broadcast Networks has installed for ITV.

Systems integration specialist Broadcast Networks has completed an installation for UK’s ITV that allows the broadcaster to test its interactive service on the SKY satellite platform. By pressing the red button on their remotes, viewers can be actively involved with a product, service or brand, while providing advertisers with an opportunity to create a return path, thus allowing a two-way dialogue with potential customers.

The new facility involves a Red Rat programming system and 60 set-top boxes that are all fed with satellite signals from the network’s RF distribution system. The output of these STBs is fed to two 52in Sharp HD LCD screens. The screens are monitored to test the effectiveness of the interactive service.

For more information, visit www.bcnet.co.uk.