Alvin Toffler to speak at NAB2008

‘Future Shock’ author Alvin Toffler is scheduled to underscore the NAB show’s emphasis on content.
Author and futurist Alvin Toffler will be a featured speaker at NAB2008.

Alvin Toffler will be a keynote speaker at NAB2008 as part of the organization’s enhanced focus on the content community within the media marketplace. An iconic author, Toffler forecast the disruptive influence on global economics by transformative information and content delivery technologies in his book “Future Shock,” which has sold more than 6 million copies.

Given that NAB show attendees represent every stage of the content lifecycle, including creation, management, commerce, distribution and consumption, this year's show will feature a content theater, two pavilions dedicated to IPTV and mobile solutions and a commerce area to facilitate content partnership opportunities. The content theater will feature high-level Q&A sessions, keynote speeches and panel discussions to be presented alongside segment screenings of recent, cutting-edge films.

Toffler, whose other books include “The Third Wave” and “Revolutionary Wealth,” will be speaking at an event open to all NAB2008 attendees. Toffler has been a visiting professor at Cornell University, a faculty member at the New School for Social Research and an editor at Fortune magazine.

NAB2008: Where Content Comes to Life will take place April 11-17 in Las Vegas; exhibits open April 14.

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