Viacom Picks IBM Brains

IBM and Viacom Inc. today announced a technology and consulting initiative that will lay the foundation for future digital entertainment services and enhance the performance of Viacom's technology infrastructure. The deal, which includes MTV Networks, Showtime Networks, Paramount, CBS and Viacom Corporate, covers U.S. operations spanning eleven locations in four states.
Working with IBM, Viacom will establish a cross-enterprise computing platform capable of supporting digital media as well as computing services delivered on demand. IBM will also provide the technology skills and systems management processes to help Viacom evolve its computing infrastructure.
IBM will deploy a team of business and IT consultants with expertise in the media and entertainment industries to help Viacom develop new initiatives in such areas as digital management of entertainment content, wireless content delivery and computer services delivered on demand. The consultants will also explore areas in which the two companies can collaborate in the future.