Use of SDVI Rally Platform Doubled in 2021

Growth on the SDVI Rally platform illustrates the shift toward cloud-based media supply chain infrastructure (Image credit: SDVI)

SUNNYVALE, Calif.—The cloud-based media supply chain technology provider SDVI has disclosed new usage data that highlights the accelerated move media companies are making to cloud-based technologies. 

SDVI is reporting that its Rally media supply chain platform processed over 300 million jobs in 2021, representing a 102% increase in usage over 2020. Those jobs were performed on a total of 32.6 million hours of content as it passed through Rally-managed supply chains. 

Continuing the trajectory established in the first half of the year, the doubling in jobs processed by Rally illustrates the dramatic shift among media businesses toward cloud-based media supply chain infrastructure to drive efficiencies and increase business agility, the company said. 

"These metrics show an acceleration of cloud usage across the global media industry," commented Josh Stinehour, principal analyst with Devoncroft Partners. "The technical and business data that a platform like SDVI Rally captures makes it possible to better understand how technology operations are contributing to the business goals of a media organization." 

"In the dynamic media market, media companies need the competitive advantage that comes with flexible, automated media supply chains in order to meet ever-rising consumer expectations for more content," said Lawrence Kaplan, president and CEO of SDVI. "As the numbers show, the amount of content being processed is astounding, providing even more evidence that virtualized, cloud-based media supply chains are really the only way to meet this ever-growing demand." 

Comcast, Discovery, Sky, Paramount, and WarnerMedia use Rally in their operations. 

Further details of job activity in SDVI’s Rally platform include: 

  • Analysis jobs (using Rally's media analysis engine to extract and catalog metadata) increased 173% to 38 million jobs.
  • Evaluation jobs (using Rally's decision engine to interpret metadata and make supply chain determinations) increased to 145 million jobs, which equates to 145 million supply chain decisions made automatically without human involvement.
  • Processing jobs (using Rally's Application Services) are led by the top four categories of audio and video transform, QC, AI/ML tools, and captioning services. Transform continued to be the dominant category, representing two-thirds of all Application Services jobs. Interestingly, caption jobs grew more than ninefold as multi-language delivery requirements have grown to be a meaningful share of the supply chain work required.
  • Export jobs (using Rally's data mover to transfer content to a delivery endpoint) more than doubled compared with 2020, driven by the need to deliver more content to more endpoints.

Along with automated jobs, Rally also managed 675,000 manual work orders, which represent actions needed by operators to address exceptions when flagged by automated processes, SDVI said. Of the 2.8 million long-form assets that passed through Rally-managed supply chains in 2021, 74% were handled without any human touch. 

From a sustainability perspective, Rally continues to utilize compute resources more efficiently. In 2021, Rally's use of cloud compute resources per hour increased by only 7%, while the content hours processed increased by 76%, resulting in a 39% reduction of compute resources per content hour. Rally did all its work with the same amount of cloud compute resources as would have taken 12,940 dual-quadcore-CPU servers running in customer datacenters. This work will also be completely carbon-neutral, as earlier this year SDVI introduced a program to offset all emissions and operate Rally-managed supply chains with a net-zero carbon footprint, the company reported. 

Finally, to support both increased usage and new use cases, SDVI added 12 new applications to its portfolio of Rally Application Services during 2021, bringing the total number of applications available on a consumption basis to 48. 

Further information about SDVI and the company's Rally platform is available at

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.