Thumbplay will provide video clips, along with ringtones, wallpaper and games to MSN Mobile, the mobile portal of MSN’s online network.
The content will be integrated within the MSN Mobile Web and WAP portals. Through Thumbplay’s contextual integration on these sites, visitors will be able to purchase and download relevant video clips, ringtones, wallpapers and games over the air to more than 2000 supported handsets, including 16 unique Windows Mobile-based devices.
The companies are currently working together to ensure the maximum amount of content and purchasing options are available to users of most carriers and handsets. Currently, Alltel, AT&T Wireless, Sprint, T-Mobile and Verizon Wireless subscribers can purchase content across their wireless networks, while navigation provides MSN co-branding and access back to the MSN Mobile portal.