Survey shows dad more interesting in HDTV than a grill

A new survey from the Consumer Electronics Association conducted prior to Father’s Day found that 74 percent of fathers would prefer an HDTV to a grill as a present.
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Pre-Father’s Day research from the Consumer Electronics Association found that the holiday could account for more than $9 billion in spending on consumer electronics products this year.

Although it’s too soon to tabulate the actual sales results, the CEA research, “Gadgets for Dad: A Father's Day Study,” found that 74 percent of dads would actually prefer an HDTV to a gas grill as well as 70 percent who say they would take a digital camera over a set of golf clubs.

MP3 players and digital cameras scored highest among the specific CE products dads said they would like to receive. The study also found 24 percent of adults intended to buy a consumer electronics device for dad this year. Thirty-eight percent of teens said they were planning on an electronic gadget for dad.

CEA's research showed 42 percent of dads hoped for a CE device as a gift for Father's Day. Though the top-rated choice among fathers was a nice restaurant meal with 72 percent, CE devices beat out some of the more traditional gift options such as clothing (40 percent) and grilling equipment (30 percent).

For more information, visit www.ce.org.