Female TV tech geeks are using their feminine mystique to break down stereotypes that women are not tech-savvy, according to a new survey by Lyra Research.
Based on the responses of more than 1,800 women and a comparative sample of 400 men, the report, "Her DTV: Women and TV-Technology Survey, 2005," looked at gender as a factor in adopting new technologies, products and services--VOD, DVRs and HDTV.
The study reported that while women are less likely to be the decision makers in buying an HDTV set, they are heavier users of VOD. Men tend to be bigger users DVRs, according to the study.
Whether or not respondents of either gender could program their dusty VCRs was curiously omitted from the survey.
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