Special “Da Vinci Code” screening provides forum for SXRD prototype debut

The SXRD prototype, offering 18,000 ANSI lumens of brightness, was designed by Sony to meet the needs of commercial movie theaters.
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A special mid-June screening of the “The Da Vinci Code” in Los Angeles at the Digital Cinema Lab of the University of Southern California’s Entertainment Technology Center served as the backdrop for the unveiling of the latest version of the Sony SXRD 4K technology.

The prototype, offering 18,000 ANSI lumens of brightness, was designed by Sony to meet the needs of commercial movie theaters. The new projector’s increased lumen capacity allows exhibitors to display 4K content on screens that are 50ft or larger.

The Sony SXRD projector line currently has two commercially available models: the SRX-R110, a 10,000 lumen model; and the SRX-R105, which features 5,000 lumens.

The new Sony digital cinema projector demonstrated at the ETC-USC used Sony’s LMT-100 4K Media Block in an enclosure that meets the FIPS 140/2 security requirements, in compliance with the Digital Cinema Initiatives (DCI) specifications for digital motion picture projection. The content delivery medium was a hard disk drive.