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SintecMedia OnAir goes live at Mediaset

Italian broadcaster Mediaset has deployed SintecMedia's OnAir broadcast management solution across Italia 1, Canale 5 and Rete 4. This deployment is Italy's most advanced integrated system installation for managing content programming, rights management including nonlinear media, long-term schedule planning, detailed scheduling and a host of other broadcast-related functions.

With the Italian media market undergoing rapid changes, program content is becoming available in a plethora of formats. OnAir's modules can provide Mediaset with a full set of applications for the management of TV and non-TV media rights and contract negotiations, amendments and revisions. The modules cover multiple regions and languages and include SVOD, VOD, Internet, home video rentals and even media used in vehicles. The implementation was carried out in conjunction with Finconsgroup, the international systems integration company based in Switzerland and Italy.

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