On Oct. 13, the RTNDA, the Radio Television News Directors Association, will change its name to RTDNA, the Radio Television Digital News Association.
“The digital future is really a future no longer,” the group said on its Web site. “The change is here — change you’re all familiar with in your newsrooms. RTNDA and its foundation, RTNDF, have been leading that change in the areas of ethics, training, advocacy and more. That will not change.”
What will change, said the group, is how it approaches news coverage and how it represents the industry. The new organization, the group said, will be for all electronic journalists. “RTDNA will also be for all electronic journalists, including the newest members of our newsrooms working on the digital platforms,” the organization said.