PORTLAND, ORE. – Rentrak has come to an agreement with KDOC-TV in Los Angeles to provide the station with TV measurement services. With this new agreement with KDOC-TV, Rentrak now provides measurement services to all English-language commercial stations in the Los Angeles television market.
KDOC-TV will use Rentrak’s measurement services to demonstrate the value of their audiences and inventory in reaching specific type of viewers.
Rentrak is a provider of consumer viewer information for TV and movies based in Portland, Ore.