Next-Generation TV Expected to Usher in New Era of T-Commerce

    ATSC 3.0 will help, but chase is already on to find viable options
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    NEW YORK—Your future shopping crazes could be satisfied with a click of the TV remote thanks to the possibilities of next-gen television. TV-based shopping—or t-commerce—is catching the attention of both viewers and station groups, though it may be a few years before it reaches its true potential.

    Read the full story on TVT’s sister publication Multichannel News.

    For a comprehensive list of TV Technology’s ATSC 3.0 coverage, see our ATSC3 silo.

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