Next-Generation TV Expected to Usher in New Era of T-Commerce - TvTechnology

Next-Generation TV Expected to Usher in New Era of T-Commerce

ATSC 3.0 will help, but chase is already on to find viable options

Author:: TV Technology Staff
Publish date:: Aug 15, 2017
Social count:: 0

NEW YORK—Your future shopping crazes could be satisfied with a click of the TV remote thanks to the possibilities of next-gen television. TV-based shopping—or t-commerce—is catching the attention of both viewers and station groups, though it may be a few years before it reaches its true potential.

Read the full story on TVT’s sister publication Multichannel News.

For a comprehensive list of TV Technology’s ATSC 3.0 coverage, see our ATSC3 silo.

News

There isn’t a bigger showcase than the Olympics to give viewers a taste of the much anticipated next generation television standard, ATSC 3.0.

News

Next-Gen television rose to the forefront as both subject and object of the 2018 NAB Show.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

Regulatory and Standards

The FCC today by a 3-2 vote along party lines authorized broadcasters to begin on a voluntary basis over-the-air transmission of next-generation television based on the ATSC 3.0 standard.

News

WRAL-TV, with the help of NBCU and NAB, put on quite a display of Next-Gen TV last night at the State Club near the station’s studios.

Second-Gen 3.0 Exciter, Software ‘Critical’ In Next-Gen TV Testing promo image

News

A TeamCast Vortex II exciter with new software supporting advanced ATSC 3.0 configuration profiles has been integrated into a Hitachi Kokusai Electric Comark TV transmitter at Tribune Media’s WJW for the next-gen TV testing station being conducted by NAB and the Consumer Technology Association (CTA), the company announced today.

ATSC3.0

Joint solution offers increased bandwidth efficiency for broadcast content delivery over the air and via broadband.

MobiTV, NCTC Forge Next-Gen Video Deal promo image

News

MobiTV has agreed to a deal with National Cable Television Corporation that is designed to help the co-op’s membership of indie operators—which totals more than a reported 800 pay TV providers—migrate to a next-gen, IP-based platform rather than the traditional set-top boxes.