LOS GATOS, Calif.—In a move that could boost subscriber engagement and attract new subs, Netflix has launched the entertainment news site Tudum.
“Earlier this fall, we kicked off Tudum, our first-ever global fan event to lots of excitement,” said Bozoma Saint John, chief marketing officer at Netflix in a blog post announcing the launch. "And today, we’re launching Tudum, Netflix's official companion site — a place where you can dive deeper into the stories you love.”
While the effort is still in its early days, the blog post noted that longer term the site would provide users with inside scoops on series, such as the start date for Season 4 of “Cobra Kai”; deeper background information on content, such as whether “Maid” is based on a true story; and even ways to buy a “Squid Game” tracksuit.
The launch comes at a time when intense competition between streaming services has boosted churn rates and the new offering could help retain and attract subscribers by providing them with more information about films and series.
While the site, netflix.com/tudum, can be accessed by anyone, Netflix said that subscribers can access a more curated experience by logging in with their Netflix profile.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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