NAB Pushes Off-Air TV Technology With Website

While some viewers are "cutting the cord" and relying on off-air reception and downloading of premium TV content, many consumers haven't noticed the advances broadcasters have accomplished in the transition from analog to digital transmission.

NAB shows a vision of a future in its Jan. 4, 2011, news release. The Website shows the value of local TV broadcasting and outlines of the new technologies being developed for TV broadcasting.

NAB has posted an ad that stations can run to promote TV broadcast technology. It reads, "What's the future of broadcast TV? It's HD, 3D mobile TV--technology, not regulation from Washington D.C."

The ad also directs viewers to the web site. Video is available on the site.

Doug Lung is one of America's foremost authorities on broadcast RF technology. As vice president of Broadcast Technology for NBCUniversal Local, H. Douglas Lung leads NBC and Telemundo-owned stations’ RF and transmission affairs, including microwave, radars, satellite uplinks, and FCC technical filings. Beginning his career in 1976 at KSCI in Los Angeles, Lung has nearly 50 years of experience in broadcast television engineering. Beginning in 1985, he led the engineering department for what was to become the Telemundo network and station group, assisting in the design, construction and installation of the company’s broadcast and cable facilities. Other projects include work on the launch of Hawaii’s first UHF TV station, the rollout and testing of the ATSC mobile-handheld standard, and software development related to the incentive auction TV spectrum repack. A longtime columnist for TV Technology, Doug is also a regular contributor to IEEE Broadcast Technology. He is the recipient of the 2023 NAB Television Engineering Award. He also received a Tech Leadership Award from TV Tech publisher Future plc in 2021 and is a member of the IEEE Broadcast Technology Society and the Society of Broadcast Engineers.