Internet TV to Top US$5.8 Billion, Hit the Living Room

Professional video is no longer limited to traditional broadcast or multicast networks, according to a report produced by market research company iSuppli.

The market for Internet TV finished 2006 at US$423 million. By 2011, the Internet TV market is expected to be just under $5.8 billion.

iSuppli defines Internet TV as professionally produced and distributed mass-market video which is monetized via advertising and distributed through broadband Internet connections.

The result is that the Web is quickly growing into the world's largest on-demand, interactive video library, according to iSuppli. As more consumer electronic devices like TVs, DVD players, game consoles, iPods and portable gadgets become Web-connected, Internet TV will move from computer screens into the consumer's primary media environment: the living room TV.

The report added that while Internet video is currently dominated by news content that is easily consumed in a "snack" format on PC screens, as Internet connections find their way to the living room TV and digital transitions drive an installed base of new set-top boxes, sports and entertainment content will increasingly populate Internet IP streams.

The report, "Internet TV: Revenue and Network Demands for Online News, Sports and Entertainment Video," provides a comprehensive survey of the topic of Internet TV and comes from iSuppli's Home Entertainment Multimedia Content and Services research.