Indy Racing League commits to IPTV

The Indy Racing League (IRL) has signed an exclusive deal with WhiteBlox to provide the league with WhiteBlox' online broadcast technology suite for all practices, time trials and races through 2009.

WhiteBlox and Indy Racing teamed up previously for the online broadcast of the Indy 500, which drew hundreds of thousands of viewers from all 50 states and 88 countries around the world. More than 1 million viewer minutes were logged.

The online Indianapolis 500 program offered multiple camera angles and community participation functions, taking advantage of WhiteBlox's IP broadcasting technology.

Home viewers could instantly choose between six in-car cameras in addition to the main view, all of which were being broadcast live simultaneously. The Indy 500 IPTV site also enabled viewers to access fan polls, live user chats and interactive commercials.

The deal, which runs through 2009, covers all Indy Racing League races, practices and time trials in addition to other events to be determined at a later date.

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