Many indicators point to continued growth in consumer adoption of home theater with surround sound, according to the third annual survey of consumers conducted by Nielsen Entertainment for multichannel audio pioneer DTS.
The study, based on an online survey of 2000 U.S. adults between 18 and 65 years old, found that the growth in home theater systems will drive a majority of home audio industry sales.
The survey revealed strong awareness about the next-generation HD optical disc formats among DVD consumers. At total of 73 percent of DVD consumers are either aware of HD-DVD or Blu-ray Disc.
The Nielsen Entertainment study found that 54 percent of DVD owners and 79 percent of surround-sound owners consider high-quality sound as the most important special feature on a DVD. When it comes to surround sound, 60 percent of home theater and surround-sound owners are aware of DTS. Among those aware of DTS, 66 percent know that DTS surround sound is available on many DVD movies, up 3 percent from last year’s study.
For more information, visit www.dtsonline.com.
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