It’s in the books, the FCC will take some time at the end of June to discuss the ATSC 3.0 transmission standard with stakeholders.

The National Association of Broadcasters believes that the FCC should give broadcasters some space to determine how to work with the new ATSC 3.0 standard, despite calls from MVPDs and others for the Commission to look into retransmission consent, capacity or content issues in its upcoming Notice of Proposed Rulemaking.

The FCC today voted unanimously to allow broadcasters to voluntarily deploy the emerging “next-generation” television transmission standard known as ATSC 3.0.

FCC Commissioner Ajit Pai is on the ATSC 3.0 bandwagon.

A plan for voluntary adoption the “next-generation” television broadcasting transmission standard known as ATSC 3.0 has been proposed at the Federal Communications Commission, which represents a seminal event in the development of the standard.

Broadcasters are asking the Federal Communications Commission to complete a rulemaking to deploy the ATSC 3.0 broadcast transmission standard by Oct. 1, 2016.

The television broadcast industry took another important step in its quest to introduce Americans to next-generation television.

The NAB has told the FCC that it needs to start treating broadcasters, MVPDs and OTT video providers as competitors and let broadcasters go forward with their own innovations, specifically through NextGen TV transmissions.