ATLANTA—Gray Television announced that it has made a $3 million strategic equity investment in Syncbak, a technology company that replicates over-the-air broadcasts for live and on-deman delivery over-the-top of the Internet. In addition, Gray’s chief digital and technology officer, Jason Effinger, has joined Syncbak’s board of directors.
Broadcasters use Syncbak’s end-to-end platform for live stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring and dynamic ad insertion. Syncbak’s technology is currently deployed in more than 180 television stations across 150 markets, representing 51 broadcast groups and all major networks, including CBS, ABC, Fox, NBC and The CW.
Additional strategic investors of Syncbak include CBS, which uses Syncbak for CBS All Access; the National Association of Broadcasters, and the Consumer Technology Association (formerly, the Consumer Electronics Association). Media technology entrepreneur Jack Perry founded Syncbak in 2009.
“From its founding, Syncbak has impressed us with its technology, its understanding of local broadcast operations, and its rapid adoption across the industry. Going forward, we now can participate even more meaningfully in the evolution of local broadcasting with the best team out there,” said Gray CEO Hilton Howell.
Here is Syncbak CEO Jack Perry: “Gray was the first major television station group to deploy our platform across all of its stations back in 2013. Gray’s forward-thinking approach was instrumental in helping us create a solution that is as simple to deploy in New York as it is in Glendive, Mont.”
And Sam Matheny, executive vice president and chief technology officer for the NAB: “We are delighted to see a major broadcaster like Gray invest in Syncbak. It speaks volumes as to how far Syncbak has come since the NAB provided early stage funding for the concept in 2010 via our FastRoad program, Syncbak has done an outstanding job in meeting industry needs, and their success and adoption by broadcasters validates the early stage investment strategy we continue today with PILOT as we continue to foster innovation to benefit our members.”