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Encoda Systems invests in Arkemedia

Encoda Systems announced that it has signed a letter of intent to acquire a majority interest in Arkemedia Technologies, Ltd., a UK-based digital asset management (DAM) solution provider focused on the media and entertainment industry.

The two companies have been collaborating on development activities for the past year. At the IBC last September, they demonstrated an integrated solution combining Arkemedia’s digital asset management tools with Encoda’s automation and program management solutions. The companies now intend to accelerate and expand this joint development activity by integrating the full Arkemedia suite of DAM tools with Encoda’s comprehensive solutions designed for both the advertising and broadcast markets.

The companies said the combined Encoda/Arkemedia solution will enable their customers to capitalize on more tightly integrated workflow solutions. With this unique combination of solutions, technological islands within a media company can now be joined through a tightly integrated digital asset management layer that acts as the glue between operational departments.

The data model deployed by the two companies will also adhere to any given standard or series of standards concurrently within a single system. This approach allows metadata to be made available without standards/format concerns and also prevents users from being forced to commit to a standard that may not become widely adopted within the industry.

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